Pechaan - Our founders

Anita — The Original Eye for Fabric

The heart of Label A. Anita started this journey four years ago with a simple belief: well-made fabric never goes out of style.
With her rooted understanding of Indian textiles, a natural sense for quality, and a quiet determination, she built the foundation of Label A — one swatch at a time. She's the calm in the chaos, the hand that picks every fabric, and the one who knows exactly how a piece should feel.

Sanjana — The Eye for Everything Else

When Sanjana came on board, she brought with her a wave of creative direction, storytelling, and brand love that helped Label A find its voice in a noisy world. From art direction and styling to customer notes and Instagram captions — she does it all, with care and a bit of chaos. She’s the engine, the editor, the face, and the inbox. Basically: if you’ve seen it or heard it, she probably made it.

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Together, we’re not just family.
We’re a two-woman army — planning, packing, posting, and proudly growing a label that feels like home.